Kollectif

Dark kitchens

1 kitchen, 14 brands

"Since January 2024, our strategy on Flynt has been focused on profitability: in February we saw a +37% increase in profits."

Sébastien Leroy

Founder

Kollectif, 14 gourmet options on your doorstep 🍔

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Sébastien Leroy, formerly of Diner's Burgers, is no stranger to the restaurant business.

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When Covid struck in 2020, he had the idea of creating Kollectif, a dark kitchen initially housing 8 distinct brands, each responding to new market needs.

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Unlike some dark kitchens, Kollectif stands out for its innovative concept: open kitchens that allow customers to enjoy food on the spot, either indoors or on the terrace.

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Since its creation, the brand has undergone significant expansion, with no fewer than 14 brands now available for delivery on both Deliveroo and Uber Eats.

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The move towards an automated marketing strategy 🤖

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Naturally, managing marketing for so many brands is no easy task, and the easy way out is often chosen.

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"Before Flynt, we were running one BOGO (Buy One, Get One free) promotion after another from Monday to Sunday, without taking into account off-peak hours or peaks in traffic," explains Sébastien.

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Sébastien also stresses the lack of data on which to base the right marketing strategy for Deliveroo and Uber Eats.

We were a little at a loss to know which promotion to put on and when.

"Today, thanks to Flynt's Smart Scheduler, each of our 14 brands benefits from a specific promotional scenario. Everything works automatically, and adjusts in real time according to our performance targets and sales figures", he explains.

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Target the right audiences to maximize profits 💰

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Sébastien shares a new approach adopted at the start of 2024: promotional strategies aimed exclusively at new customers or customers who have been inactive for a certain number of days.

We have a strategy focused on profitability, and it's working: we saw a +37% increase in profits in February.

In conclusion, Sébastien emphasizes the value of investing a little time upfront in setting up promotional offer scenarios, and asserts that the benefits obtained are well worth the effort.

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From now on, he logs in from time to time to adjust the strategy according to his preferences: profitability, order volume, online visibility, and so on.

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The results are tangible: in 1 year, Kollectif has seen sales grow by 20% and profits by 30%.

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