Wasabi Sushi & Bento

From Central London to Nationwide Lunch Rushes 🚀

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Wasabi is one of the UK’s most recognisable fast-casual brands - serving sushi and hot dishes across 40 locations and present on Deliveroo, Uber Eats, and Just Eat.

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At the heart of the delivery strategy is Kyle Brown, Senior Commercial Manager, who oversees how spend translates into performance across channels alongside the Marketing & Sales function.

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Known for its sharp pricing and city-centre speed, the brand runs a complex operational engine beneath its calm, minimalist surface.

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But when it came to delivery performance, there was a gap. They had the numbers - but struggled to find the story.

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“We managed everything manually, pulling reports from each platform and trying to stitch it together ourselves. I didn’t have the time or resources to assess the impact of changes. So I just didn’t feel confident with additional investment on platforms.” says Kyle.

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That’s where Flynt came in. Not as another tool, but as a new way to run delivery, top to bottom.

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What Wasabi Was Up Against 🥵

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Before Flynt, every insight came at a cost. The team pulled exports manually from each delivery partner, cross-checked results, and still lacked a clear view. Offer strategies were mostly gut-led. Success was hard to measure. Failure even harder to explain.

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“There was some visibility, but not end-to-end,” Kyle recalls. “We weren’t really in control. Offers ran, but we weren’t sure if and how they worked.”

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The bigger issue? No clear baseline.Performance was judged year-on-year, but the market has moved on.

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The team needed clarity and a faster way to move from "we think" to "we know".

From Plug-In to Payback 💰

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Flynt didn’t require a phased rollout. Wasabi launched across all 26 sites from the start.

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"You go through the same effort to do 5 sites as 25. So if you’re going to test it, do it at scale. It wasn’t a huge investment of time or cost. Plug it in, see if it works. If it doesn’t, turn it off.” explains Kyle.

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That confidence paid off. The team moved quickly from instinct to insight. Campaigns became measurable. Offers could be adjusted on the fly.

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“We’d run a high-discount offer at lunch in a particular site. With Flynt, I could isolate it down to BOGO at lunchtime, assess the volume driven and determine if this individual offer was profitable and adapt from there. “

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"The nice thing is, when something shifts, I don’t have to pull five reports to explain it. I can just see it.”

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The financial picture was clear, too.

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“Across delivery, we’re seeingin excess of 100% return. And that includes Flynt's cost. Internally, we just don’t have the time to do what Flynt does each week.”

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Less Guesswork, More Control 👌‍

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Every campaign is now tracked, reviewed, and adjusted. Offer tests are logged. Weekly reviews are cleaner, faster, and easier to act on.

Even when something underperformed, the team had the context to act.

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“We’d launched an offer that felt too rich. And instead of just saying 'this is too high',,’ I could say: 'this is too high, at lunch, for BOGO, on this aggregator.' That’s different.”

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“If something’s down week-on-week, we know what levers to pull. We’re logging actions, tracking results, getting into fortnightly, monthly, and quarterly reviews.”

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Flynt became a habit, not a tool.

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“We’re not treating this like a one-time campaign tool. It’s now part of how we look at performance.”

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So... What is Flynt? 🤓

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Flynt is the performance layer that helps brands see clearly and act faster.

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“It’s delivery performance, visualised. You get site-level KPIs you can actually use. And it’s fast.”

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“If Flynt disappeared, we’d notice immediately. It’s part of how we run now.” Klyde conclude.